Face blindness, as its name implies, is a disease that cannot recognize human faces. Well, is it necessary to answer this question? How can I sell my face when I can’t recognize it? In fact, it is not true. Patients with face blindness can do a good job in sales, become CEO, marry Bai Fumei, and reach the peak of life!
Let’s take a brief look at face blindness first. There is a specific area in the human brain that is responsible for recognizing human faces. This area is located in the joint area of occipital lobe and temporal lobe, called fusiform gyrus, Also known as fusiform face area. Current studies have found that the core regions for face recognition also include inferior occipital gyrus and superior temporal sulcus. Damage or imperfection of these regions will lead to face blindness. It is precisely because of the existence of these brain regions that, Human beings have extraordinary ability to remember faces. Even after years of separation, one can still recognize the faces of one’s classmates. Patients with face blindness usually suffer from damage (i.e. Acquisition) to the above brain regions. Or congenital dysplasia (congenital) leads to face recognition disorder (Prosopagnosia). But they have no visual and intellectual problems. Congenital face blindness is hereditary. The patient’s immediate family members are also likely to have similar face recognition disorders. The prevalence rate of congenital face blindness in the population is about 2.5% . You and I may have one or two [face-blind] friends around us, but they may not even realize it. It was after more than 20 years of life that I realized that I was a face-blind patient! This also shows that the basic living function of face-blind patients will not be affected, but their ability to recognize human faces specifically is poor. Brain how Recognition [Who are you? [Studies have shown that, Human face recognition is to speed up the recognition by treating the whole face as a whole. Instead of paying special attention to facial features (eyes, nose, etc.). The inverted face effect can prove this view (see above). Inverted faces make it difficult for us to recognize them. Can’t even quickly see the abnormality in the face, But in the upright face, you will find how abrupt the handstand mouth is. I believe many people will not think of what the picture looks like when they see this picture. This is because when we recognize handstand faces, We can no longer use the whole face recognition system, but must turn to a recognition method based on local analysis. It is worth mentioning that the ability of face blindness patients to recognize inverted faces is the same as that of normal people! That is to say, the overall recognition ability of face-blind patients is impaired, but the local recognition ability is normal! At present, there are two tests commonly used to diagnose face blindness: Cambridge Face Memory Test and Celebrity Face Recognition Test. The accuracy rate of both tests for face blindness patients is less than 60%, usually about 40%. However, normal individuals can easily recognize more than 80% of faces . At the end of the article, a quiz is also provided to see if they are face blind. Early detection, early treatment. Face blindness, is there any medicine? Well, you can’t cheat yourself any more. At present, there is no effective treatment for face blindness. However, patients can improve their face recognition ability through specific training . At present, there are two main training methods: One is to train patients to identify faces according to the distance between facial features (eyes, nose, mouth, etc.). Patients probably need to practice distinguishing hundreds of faces by this method every day (well, this is a little difficult); The second is to train patients to consciously pay attention to facial features to achieve better recognition effect (that is, to give up the poor overall recognition method), that is, to let patients consciously pay attention to local features such as eyes and nose to achieve the purpose of face recognition. Without relying on the face, you can also know [who are you? ] But for people with face blindness, Recognition does not necessarily depend on face recognition. Face-blind patients can usually effectively recognize others through other secondary recognition clues. Important secondary clues include the following three categories: 1. External clues such as hairstyle, hair color, clothing style, glasses or some prominent local features. Here, a specific identification method can be selected according to the characteristics of the identified person. For example, men’s hairstyles usually do not change much, People with glasses usually have only one or two pairs of glasses, Women can look at dress style, makeup and hair color. 2. Behavioral clues such as gait, posture and body language, etc. In fact, everyone has a relatively unique way of walking. Careful observation can be used as an assistant to identify clues. 3. Voice clues include pronunciation, intonation and tone. Finally, as a face-blind patient, identifying a person may require a combination of multiple clues to achieve better recognition effect. Can people with face blindness do a good job in sales? To get back to the point, since the ability of face blindness to recognize faces is not easy to improve, why can face blindness patients still do a good job in sales? First, people with face blindness are only deficient in their ability to recognize faces, But the ability to recognize people is not necessarily much worse than that of normal people. Face blindness patients can use secondary clues, Such as clothes, gait, hairstyle, posture and voice. This is why it took me more than 20 years to realize that I was face blind. Although my ability to recognize faces is poor, my daily communication has not been seriously affected. Second, it is much easier to do when you know that you are face blind, or may be face blind. You can practice your ability to recognize faces through the above-mentioned local analysis method. You can also be trained to use secondary clues to identify others. This has another advantage. In situations other than close proximity or face-to-face, Face-blind people can recognize others more easily than normal individuals. Third, Being a good salesman is far more complicated than just remembering what the customer’s face looks like. You need to be familiar with your own products, familiar with the market, familiar with the target customer groups, study customer psychology, be able to negotiate, be able to promote, and have good psychological quality and other conditions. However, patients with face blindness only have defects in face recognition ability, and there are no other cognitive defects. [Can patients with face blindness do a good job in sales? ], like [Can short people play NBA? ] (NBA’s shortest star is only 160cm). It is true that face blindness patients have some disadvantages in the sales industry. However, this disadvantage can also be overcome through efforts. Even turning this disadvantage into an advantage. The hereditary face blindness screening scale  developed by Kennerknect et al.  each item is selected according to its own situation: Completely consistent, consistent, uncertain, inconsistent, totally inconsistent. 1. I can easily distinguish the characters in a movie. 2. I often don’t recognize the people I know. 3. Some members of my family have problems in distinguishing faces. 4. People often tell me, I can’t recognize them. 5. I can immediately confirm whether a face is familiar to me. 6. It takes me a long time to recognize a person. 7. I can always recognize family members. 8. I can easily find things misplaced. 9. I can identify people mainly by their voices. 10. I can easily form a picture of a red rose in my mind. 11. I am very tolerant. It is easy to form the image of my good friend in my mind. 12. I can immediately recognize celebrities. 13. I sometimes mistake people. 14. I can immediately confirm whether a face is male or female. 15. I can easily walk backwards in a room. 16. I will get lost in a new place. 17. I can judge whether a face is attractive. 18. I have problems in distinguishing facial expressions. 19. I have problems in distinguishing facial expressions. Not willing to attend the meeting, Because I can’t recognize anyone I know in the crowd. 20. On the second day of the meeting, I can’t recognize the people attending the meeting. 21. I have a wide range of contacts. 1. Nine of the questions 2, 3, 4, 6, 13, 16, 18, 19 and 20 are reverse scores. According to the full compliance score of 5 points, 4 points, uncertain 3 points, does not conform to 2 points, completely does not conform to 1 point to score. 2. The rest of the questions according to: If the total score is higher than 60, you may suffer from face blindness. 4. If you want to determine whether you are face blind, there is also a foreign website recommended to you: http://www.testmybrain.org/